My Future Clarity


Public Relations

Do you have excellent interpersonal skills? Can you quickly establish a connection with others? Would you like to promote individual or organizations in the public domain? If yes, you should consider public relations as a career option. 

Public relation (PR) is the art of communication between an organization or an individual and the stakeholders to create mutually beneficial relationships.

Public relations (PR) is an effective way to build a brand and establish the credibility of a company or an individual. PR is not a paid marketing or advertising.  It is done through the press release, giving interviews, telling stories and pitched to the media instead of purchasing advertising space. Pr professional talks about in public to create and maintain a positive image of the organization or an individual.

Example: Ameer Ismail, Amit Misra, Dilip Cherian, Amrit Ahuja, Archana Jain, and Bela Rajan are few of the successful PR managers in India.

What are the roles and responsibilities for Public relations officer?

    • A PR Manager plans, develop and implements PR strategies
    • Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion.
    • Write press releases or other media communications to promote the client.
    • Arrange public appearances, lectures, contests, or exhibits for clients to increase product or service awareness or to promote goodwill.
    • Prepare or deliver speeches to further meet public relations objectives.
    • Establish or maintain cooperative relationships with representatives of the community, consumer, employee, or public interest groups.
    •  Promote ideas, products, or services.
    • Respond to requests for information from the media or designate an appropriate spokesperson or information source. 
    • Write press releases or other media communications to promote the client.
    • Update and maintain content posted on the website.
    • Prepare or edit organizational publications, such as employee newsletters or stockholders’ reports, for internal or external audiences.
    • Develop plans or materials to communicate activities undertaken by organizations that are beneficial to the environment, public safety, or other important social issues.

What are the key skills required for Public Relations?

  • Marketing Communications
  • Corporate Communications
  • Media Realations
  • Verbal Communication

What are the career opportunities in Public Relations?

  • Disc Jockey Editor
  • Brand Manager
  • Broadcast Technician
  • Copywriter
  • Creative Writer/Poet
  • Fashion Editor
  • Film Critic
  • Foreign Correspondent
  • Freelance Writer
  • Lexicographer
  • Magazine Editor
  • Media Analyst
  • Newscaster
  • Newspaper Editor
  • Novelist
  • Radio Producer
  • Reporter
  • Scriptwriter
  • Sportscaster
  • TV Host
  • TV Producer
  • TV-Radio Station Manager
  • Video Jockey
  • Book Editor
  • Corporate relationship Manager
  • Journalist
  • PR (Public Relationship) Professionals
  • Public Relations Specialist

What is the salary and demand for Public relations officer?

  • Demand is High for Public Relations.
  • Salary levels are Medium for Public Relations. For fresher average salary is 3 to 4 Lacs.
  • Fees levels of the course is Medium. To pursue this course student need to spend 3 to 4 Lakhs.
  • Level of preparation for Public Relations is Medium. Students spend 1 Year. to prepare for entrance test of Public Relations.

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