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Mass Communication

Do you have excellent communication skills? Do you enjoy speaking in front of a large audience? If yes, have you considered of building your career in mass communication? 

Mass communication is the process of reaching out to a large number of targeted audiences through the use of mass media like tv, newspapers, magazines, advertisements, social media, radio etc. The means of creation of the message and selection of the right medium to spread it across both are essential in mass communication. Mass Communication is a broad field, which is a combination of journalism, advertising, public relation, photography, film making, content writing etc.

Note: Mass communication and journalism both are different. Journalism is a part of mass communication but mass communication is not a part of journalism.

Example: The most recent example is the coronavirus epidemic. The rapid outbreak of this virus has made it to an international emergency. Mass communication, in this case, has helped in spreading awareness amongst people and current happening about this epidemic.

What are the roles and responsibilities in Mass Communication?

  • Mass communication involves the transmission of information to large numbers of people through the use of mass media.
  • Research, interpret & communicate news and information concerning public affairs through online or broadcast media.
  • Interview people in a range of different circumstances.
  • Prepare news stories for publication or broadcast.
  • They gather and organize information to plan advertising campaigns.
  • Work with customers, company officials, sales departments, and advertising agencies.
  • Inspect layouts and advertising copy and edit scripts, audio and videotapes, and other promotional material for adherence to specifications.
  • Coordinate with the media to disseminate advertising.
  • Mass communication builds public opinion through interviews, editorials, articles etc.
  • Keep people updated about the latest news and events.
  • Promote product or services.

What are the key skills required for Mass Communication?

  • Editing
  • Verbal Communication
  • Writing Procedures & Documentation
  • Presentation Skills
  • Interpersonal Skills

What are the career opportunities in Mass Communication?

  • Foreign Correspondent
  • Freelance Writer
  • Lexicographer
  • Magazine Editor
  • Media Analyst
  • Media Trainer
  • Newscaster
  • Newspaper Editor
  • Novelist
  • Public Relations Specialist
  • Radio Producer
  • Reporter
  • Scriptwriter
  • Sportscaster
  • TV Host
  • Voice-Over Performer
  • TV Producer
  • TV-Radio Station Manager
  • Video Jockey
  • Reporter
  • Journalist
  • Media planner

What is the salary and demand for Mass Communication?

  • Demand is High for Mass Communication.
  • Salary levels are High for Mass Communication. For fresher average salary is more than 5 Lacs.
  • Fees levels of the course is Medium. To pursue this course student need to spend 3 to 4 Lakhs.
  • Level of preparation for Mass Communication is Medium. Students spend 1 Year. to prepare for entrance test of Mass Communication.

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