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Digital Marketing

Does the online platform excite you? Are you very comfortable using new digital mediums and advancements? Are you a creative person and want to use your creativity in online marketing? If yes, explore the career of digital marketing.

 

It is not surprising when we say that number of people joining the internet is increasing exponentially. Hence, the digital platform has become an essential source of marketing due to the availability of a high number of audience. 

As a digital marketing specialist, you are responsible for the online marketing, planning and execution of the ad campaigns, creative content designing and finding the target audience. You should be willing to learn advance marketing technology like Facebook pixels, google ads, google analytics, etc. You have to be very creative, ability to think outside the box, very precise and have good writing and designing skills. 

 

Example: The e-commerce companies like Amazon, Flipkart, Myntra, etc., work majorly on digital marketing. Apart from the online business, they continuously market their products on platforms like Facebook and Instagram. 

What are the roles and responsibilities for Digital Marketer?

  • Planning and managing marketing campaigns, analysing metrics, identifying trends that promote a company’s brand, products, and services.
  • They research new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums.
  • Develop and monitor campaign budgets.
  • Manage social media platforms.
  • Use analytical tools and prepare accurate reports on the marketing campaign’s overall performance.
  • Develop and integrate content marketing strategies.
  • The critical role is to keep up to date with current digital trends.
  • Managing the contact database and assisting with lead generation activities.
  • Coordinate with advertising and media experts to improve marketing results.
  • Identify the latest trends and technologies affecting our industry.
  • Evaluate important metrics that affect our website traffic, service quotas, and target audience.
  • Conduct extensive keyword research and web statistics reporting.

 

Key areas include: 

 

      • Social media marketing: Develop a distinct online presence by attracting high numbers of internet followers through social media channels such as Facebook, Twitter, YouTube and Instagram.
      • Search engine optimisation (SEO): Developing strategies to increase the number of visitors to a website by getting high-ranking placements in search results.
      • Pay per click (PPC) campaigns: It involves sponsored online advertising, paid by the business to appear alongside non-paid search results.
      • Mobile marketing: includes app-based, in-game, location-based and SMS marketing.
      • Affiliate marketing: Here, a business allows other businesses (affiliates) to sell products on their website. 

 

What are the key skills required for Digital Marketing?

  • Email Marketing
  • Google Ad Words
  • Online Marketing
  • Google Analytics
  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Social Media Marketing

What are the career opportunities in Digital Marketing?

  • Certificate in Google Analytics
  • Certificate in Graphical Designing
  • SEM Specialist
  • SEO Specialist
  • Social media marketing expert
  • Website designer
  • Digital Marketing specialist
  • Marketing Manager

What is the salary and demand for Digital Marketer?

  • Demand is High for Digital Marketing.
  • Salary levels are High for Digital Marketing. For fresher average salary is more than 5 Lacs.
  • Fees levels of the course is Low. To pursue this course student need to spend lesser than 2 Lakhs.
  • Level of preparation for Digital Marketing is High. Students spend more than 1 Year. to prepare for entrance test of Digital Marketing.

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